Leveraging your small business with SEO
Updated: Aug 15, 2021
Competition is real. As it is true that there’s a lot of entrepreneurs and brands ahead of you, it doesn’t mean that you can’t be successful in the same market or niche. Every big company started small. Some build up their businesses in a garage and their bedrooms. All you need to have is guts and a unique strategy to build your small business.
Today, the online marketplace is huge. People usually go online to look for answers to their inquiries or needs. So, building your online presence is necessary to promote your brand. But you might ask, “How can I compete with eBay, Amazon, and other major corporations?” The answer is search engine optimization or SEO.
But what is SEO? How does that work for small businesses like us? Yes, it may sound bizarre and overwhelming. But here, we'll define SEO and share some tips and tricks on how you can build your small business’ success with it.
What is SEO?
SEO or Search Engine Optimization is a digital marketing process used to improve your website ranking in search engine results pages (SERPs). It develops visibility that drives more qualified traffic to your website through organic search. It can be classified through various stages.
Technical SEO - It is where you make sure that search engines robots can crawl and index your site. You need to add codes to your web pages so they will show up on search results.
On-Page SEO - It is the process of optimizing the performance and the content of your website. It includes optimization of the URLs, titles, meta descriptions, meta keywords, headings, images, page load speed, and mobile display.
Off-Page SEO - It is the stage where you generate backlinks to your website. It refers to the actions taken outside of your website to impact your search engine ranking like promoting your web page through your social media channels or link building on other credible and related sites.
Take note, it is a recurring process. SEO results may take several months or even a year. But every stage eventually leads to small progress that is essential for the success of your small business.
How does SEO help my small business?
SEO is not easy, and it is true. It may be a little complicated at first but if you apply the fundamental SEO techniques, no doubt, you will see your business thriving. So, here are SEO strategies that you can apply to your online business.
Use long-tail keywords
Long-tail keywords are phrases or search terms that are more specific and are closer to your audience's search queries. These keywords are normally composed of three to five words. You may use keyword research tools like Google Keyword Planner or SEMRush to come up with a list of long-tail keywords and a better keyword strategy.
It is more preferable to one to two primary keywords since it has low competition and has high average monthly searches. They keep your website and its content more relevant to your target audience. That’s why they drive more quality leads and have a high conversion rate.
For example, instead of using “marketing agency” as your keyword, you may use “how to build a marketing agency.” It allows you to tailor your message and have a more personal approach to your prospects.
Create original content
Your long-tail keywords can be your content topics too. Use your relevant keywords to serve high-quality content to your ideal clients while being unique from your competitors. Always take note that your website is about your brand but most of the content should be about the benefits that the users can get.
Creating blog posts would be a good ranking factor and one great way of sharing valuable content with your audience while building engagement. You can add compelling images and videos to make your content not only insightful but also entertaining. It will help you build brand loyalty with your customer base.
Promote through social channels
Use social media to your advantage. Social platforms have a wide range of users that you can reach, engage, and convert into potential customers. You can promote your website and its content through various social networks like Facebook, Instagram, Twitter, and LinkedIn.
Optimize site’s performance
If your site takes too long to load, has a lot of 404-page errors, and images or videos are not showing, then users will surely leave your website. Poor website performance can surely affect your search rankings and your website traffic. You might end up losing potential leads. Always aim to provide a seamless user experience to your clients.
Also, in today’s generation, users tend to look things up online using their mobile devices. It is because they are handy and are more accessible. So, when you are building your site, make sure that your web pages are optimized to be mobile-friendly.
Local SEO is one of the best recommendations for startup entrepreneurs. It is a process wherein you try to reach out to the audience in your area. It is ideal and more achievable. Once you win your local market, you will have more direct traffic to your website and it will be easier for you to grow your business and compete in the bigger market.
Takeaway: I can grow my small business with SEO!
SEO may be a long-term process but undoubtedly it helps all businesses grow. Yes, even if you are a small business owner, you can turn users into customers once you understand, follow the required procedures, and apply them to your marketing strategy. What if it’s too technical for you? Then that’s where we enter the scene. ;)
DigiWiz Services has an in-house team of SEO experts that can help you grow your small business. You can always be part of the process if you want to learn some SEO strategies at the same time. If you are interested, don’t hesitate to book a call.
Feel free to share your thoughts about this article. If not, then we’ll see you on the next blog. :)