What's happening with Marketing Automation? 6 ways to grind out new digital leads
Updated: Aug 18, 2021
Marketing automation is a big trend in the world of digital marketing and is used by many startups. Digital marketers use automation to send out email marketing campaigns, push notifications, and other types of messages to their ideal clients.
Many people don't believe that marketing automation is good for business because it leaves no room for human interaction and can be prone to disaster. They believe that the best way to market an app or a product is by talking with their prospective customers on a one-on-one basis, and not through artificial intelligence.
Marketing automation has its advantages as it's done at scale and takes care of repetitive tasks like sending emails, push notifications, posting on social media platforms, and many more. But on the other hand, it can be dangerous because personal touch is crucial in marketing, especially when you're new in a market or are competing with established rivals.
Tips for a Successful Marketing Automation Strategy
If you are hesitant to use marketing automation for your online business because of some myths that you have heard, here are some helpful tips that can change your mind.
1. Define and segment your audience
Marketing automation is a way to automate the marketing process through software. It works by segmenting your target audience. This is done by collecting customer data such as the name, phone number, and email address from all channels and automatically sending email newsletters, push notifications, and text messages.
Marketing automation helps streamline your marketing strategy by automating repetitive tasks like sending out weekly deals or promotions. It also helps you tailor content to specific audiences that are more likely to be interested in what you have to offer.
2. Choose the right marketing automation tools for your needs
Marketing automation is the process of automating various marketing activities to improve lead generation, convert potential leads into buyers, and manage customer relationships. The right tool for each company depends on its needs and size.
There are a lot of tools to choose from when it comes to marketing automation: HubSpot, Marketo, Pardot, and Salesforce Marketing Cloud. They have their own niche in the market with differences in pricing and features that make them best for a certain type of company.
The most important factors to consider when choosing marketing automation software are: how much money you want to spend on it, your business goals, and what you need help with managing your businesses.
3. Uncover the marketing automation ROI equation
Marketing automation has a very high ROI. For every dollar that is invested in marketing automation, companies can make an up to $200 return. It develops an efficient sales cycle.
A marketing automation platform is a powerful tool with the potential to make or break campaigns. When used correctly, it will provide a huge boost to your marketing efforts and help you reach your goals quickly and more reliably.
The ROI of marketing automation has been proven through many case studies which have shown that for every dollar spent on marketing automation, businesses can see up to 200% return on investment.
4. Measure the effectiveness of marketing automation
Marketing automation allows the members of the organization or the sales team to make the best use of their marketing time and resources. It helps track the progress of a campaign and understand the key performance indicators that help improve future campaigns.
The software can help with lead scoring, up-selling, tracking metrics, and predicting customer behavior. It also provides insights into which marketing channels are working best for a client.
Marketing automation includes e-mail marketing, social media marketing, newsletter campaigns, and web analytics.
5. Optimize results through agile marketing
To maintain a competitive edge, one must be willing to adapt and change. To optimize results through agile marketing, companies should look at their data to see what is working and what isn't.
The first step in a successful agile marketing plan is to have the right team. One that collaborates with other teams' efforts instead of competing with them for marketing budget or attention.
Adopting an agile approach means that marketers are more nimble in their execution of content strategy, design, and development as well as social media marketing. This allows them to constantly evaluate how they're doing at any given time and then shift gears accordingly so they don't make the same mistakes twice.
The second key element of agility is making sure that you're listening and engaging your audience. It allows you to provide a seamless customer experience.
6. Take your digital experience to the next level using website chatbot technology
"Chatbots are a cost-effective and in-demand way to provide 24/7 customer service. They're also a more personalized, automated experience for users."
Digital technology is changing the way people live their lives. Websites are introducing new chatbot technology that can make a user's digital experience even better. Chatbots are a cost-effective and in-demand way to provide 24/7 customer service. They're also a more personalized, automated experience for users.
Chatbots have revolutionized customer service and created an easier way for people to interact with websites while they are on the web. Chatbots work similarly to how humans would respond to customers with questions about products or services that they offer, but they do it without getting tired or distracted.
Takeaway: Marketing automation is a must!
If you want to improve your digital marketing strategy, make use of automation technologies. Marketing teams who practice automation tend to be more productive and have a better sales process. If done properly, you can surely maintain your current customers and turn a wide range of active users into potential customers.
DigiWiz Services has wizards of marketing automation that are ready to take action. Automation is just one of our expertise that can definitely magic your brand forward. If interested, feel free to book a call!
Also, see you on the next blog! :)